We have launched our new, independent wealth management firm, Heritage Private Wealth, in partnership with LPL Financial. LPL is the nation’s largest independent broker/dealer* overall, and third largest custodian of assets**, supporting over 21,000 independent advisors. As our client, you have your own considerations and priorities, so we will continue tailoring plans to your specific needs—that has not changed.

After almost 20 years in the financial industry, we’ve decided to pursue independence, aiming to enhance our ability to serve our clients with an expanded range of services. Our partnership with LPL affords us the autonomy and adaptability to exercise our control over our client relationships and prioritize your best interests. Serving as our broker/dealer, LPL offers state-of-the-art technology, resources, and investment options, enabling us to deliver a more personalized level of service tailored specifically to you.

It was necessary to delay the announcement of our partnership with LPL Financial until our team was formally registered with them, to avoid potential conflicts of interest. If you have any questions prior to us contacting you, please call us at 432-505-4005.

We decided to launch our new independent firm by affiliating with LPL Financial—a Fortune 500 company and one of the largest financial service firms in the country, safeguarding over $1 trillion in client assets. This arrangement will allow us to utilize the strength and leverage of a major firm, while allowing us to build our own culture, team, and resources to best partner with you.

LPL’s comprehensive support, technology, and research, along with their model of transparency and dedication to independence and choice, allows us to provide you with a wide range of diligently evaluated, non-proprietary products. In fact, you will now have access to many investment options that previously were not available to you by virtue of LPL’s scale. As a leader in the retail financial advice market, we are confident that we are being fully supported by a firm who can match our high standards.

You can expect a smooth and transparent process as we make this transition together. None of your current investments will need to be sold in the process of a transfer. We will contact you directly to discuss your account transfer, and how this change will positively impact your experience with us.

As a Financial Industry Regulatory Authority (FINRA) member firm, subject to the federal securities laws and the rules of industry self-regulatory organizations, LPL Financial prioritizes its obligations to protect client assets in their custody with the utmost care and scrupulous adherence to financial protection rules, including those governing the segregation of client assets.

LPL provides an enormous catalog of services and resources, as well as a long history of financial stability. The LPL Financial SIPC Membership provides account protection up to a maximum of $500,000 per customer, of which $250,000 may be claims for cash. An explanatory brochure is available at www.sipc.org. Additionally, through London Insurers, LPL Financial accounts have additional securities protection to cover the net equity of customer accounts up to an overall aggregate firm limit of $750,000,000 subject to conditions and limitations. The account protection applies when a SIPC member firm fails financially and is unable to meet obligations to securities clients, but it does not protect against losses from the rise and fall in the market value of investments.

Yes, however we will not be able to manage the accounts since we are no longer affiliated with Merrill Lynch Wealth Management. If you choose to keep your accounts, you will be reassigned to a different advisor.

To protect your personal information from unauthorized access and use, LPL Financial uses security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. LPL’s online environment uses security technologies, including layered security and access controls over personal information. For further information, please visit LPL’s Privacy/Security page at: www.lpl.com/disclosures/privacy-security.html

We have launched our new, independent wealth management firm, Heritage Private Wealth, in partnership with LPL Financial. LPL is the nation’s largest independent broker/dealer* overall, and third largest custodian of assets**, supporting over 21,000 independent advisors. As our client, you have your own considerations and priorities, so we will continue tailoring plans to your specific needs—that has not changed.

You can visit our new website at: www.heritagepw.com. As soon as your account has been moved to LPL Financial, we will contact you to let you know how to enroll in Account View, which is our new client portal.

Our new office is located at:
6 Desta Drive
Suite 6700
Midland, TX 79705
You can reach us at 432-505-4005

With multigenerational roots in our community, our name “Heritage Private Wealth” embodies the values and mission of the firm. It symbolizes tradition, stability, and legacy highlighting the firm’s commitment to preserving and growing our clients’ financial legacies for generations to come.